BRANDING & DESIGN STUDIO
Design made for adventure
Story-led branding and creative direction for indie brands and the people behind them. I’ll ask lots of questions until I understand what makes your business tick, then work alongside you to build a brand that feels like you.
See the creative work.
I get where you are.
You’ve built something great and know your stuff, but your brand doesn’t reflect the passion and expertise behind it. You need a creative partner who can help untwist your ideas and turn them into a brand that is clear and genuinely yours.
COLLABORATIVE DESIGN
It all starts with a story…
…your story, and it should be at the centre of your brand. We’ll work through it together, at a pace that suits you, and shape it into something you can see and feel. A brand that looks and sounds like you, so you’re happy to put it everywhere, and that helps the right people find you.
Creative work
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![Visual identity and logo design for British painter ainter whose work explores memory, nostalgia and the emotional resonance of places.]()
Daniel Snyders Artist
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
![Visual identity and logo design for heritage jewellery brand showing refined logo with balance of Scandinavian and Middle Eastern influences.]()
Talia Heritage Jewellery
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | WEBSITE DESIGN | CONTENT DESIGN | ART DIRECTION | LAUNCH -
![Logo and packaging mockup for Bajo Zero artisan ice cream brand featuring vibrant colours and playful typography.]()
Bajo Zero ice cream
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
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Luxury DAY TRIPS to France
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION | WEBSITE DESIGN | SOCIAL MEDIA MANAGEMENT | LAUNCH -
![Brand identity and website visuals for Sophia A. Bayly, stylist: elegant brand development, moodboard with soft palette and elegant typographic layout.]()
Sophia A. Bayly Stylist
CREATIVE DIRECTION | BRAND DEVELOPMENT | WEBSITE | SOCIAL MEDIA CONTENT -
![Concept packaging and identity design for Flavours of London, a foodie souvenir brand celebrating diverse cuisines.]()
Flavours of London
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
![Artist branding for Maria Underwood artist and Sky Arts Portrait Artist of the Year 2023 contenstant: website design, logo, brand colours, showcasing figurative artwork.]()
Maria Underwood Artist
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION | PRINT DESIGN | WEBSITE -
![Creative direction and promotional poster design for ‘Bands in the Park’ community music event in St Neots Cambridgeshire.]()
Bands in the park
CREATIVE DIRECTION | DIGITAL DESIGN | PRINT DESIGN
Client voices
Sophia A. Bayly is a London-based personal stylist. We worked together to evolve her brand, website and social content. Here’s her experience in her own words:
THE HUMAN BEHIND THE STUDIO
Hi, I’m Sandra.
I’ve always been fascinated by people’s stories: the spark that makes someone start something of their own, and the courage it takes to do things differently. It’s what inspired me to create a branding and design studio for people who build their work around life, not the other way around.
I’m fluent in German, English, Spanish and French, and I’ve called three countries home, so I tend to see design through more than one cultural lens. My process is collaborative and intuitive. I listen closely, get curious about the details, and turn what’s in your head into a brand that feels like you.
Over the years, I’ve built a small network of trusted creatives who share this spirit. Together, we help indie brands grow in a way that suits them, and have some fun along the way.
Client testimonials
If you’d like to know what it’s like to have me on your team, here are a few words from the people I’ve worked with:
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"What can I say other than the visual identity Sandra created is ‘just me’. It captures everything I stand for and how I approach my craft. I really value how culturally sensitive her approach is, how strategically she explored the process, and the time she took to understand my vision. Now my brand feels elegant, aligned with the quality of my jewellery, and gives me the confidence to grow.”
Talia Heritage
Jewellery Designer
BRAND STRATEGY | BRANDING | VISUAL IDENTITY -
![Man taking a selfie near a body of water with a green, forested shore in the background. He is wearing a white cap and a blue t-shirt.]()
"Sandra helped me with the re-brand for my coaching business ‘Creative Arrow’ and her imagination and creativity were beyond expectations. From concept to completion, the flow and transition of the project were at a pace that truly was effortless. Great to know a designer that really understands my mindset and corporate image."
Richard Compton
Trainer & Life Coach, Creative ArrowBRANDING | VISUAL IDENTITY
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![A young woman with blonde hair, blue eyes, and light skin, smiling, wearing a burgundy leather jacket and gold earrings, seated indoors with abstract art on the wall behind her.]()
“Sandra’s design approach is uncomplicated, she just ‘got it’ and brought my modern scrapbook vision to the page through inspiring suggestions, considered placement and beautiful design. It’s great fun to work with her and I couldn’t be happier with the result.”
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![A young woman with long, curly brown hair, wearing a white button-up shirt and small gold earrings, taking a selfie indoors. She is sitting on a bench with a stone wall in the background.]()
"Working with studio aventura on my visual identity for my artisan ice cream brand felt so easy. Sandra speaks fluent Spanish and has been to Mexico, which helped make the brand feel authentic. I love how fresh and fun it looks, it’s exactly what I imagined."
Lorena Ortega
Founder BAJO ZERO ice cream
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
![Portrait of a woman with braided hair, wearing a floral shirt and jewelry, standing against a pink background.]()
“Working with Sandra has been an absolute highlight for me. Her eye for visual and brand design was fantastic and the response I have got from the website and logo she created has been overwhelming. She is a safe pair of hands, has a great work ethic and is an all round nice woman to have on my team.”
Gerry Anyanwu
Founder, the uncommon collectiveBRANDING | VISUAL IDENTITY | WEBSITE
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![A smiling woman with long, curly gray hair posing outdoors in front of lush green foliage and a blue wall.]()
“It's been brilliant to work with Sandra. She really understood me and helped create a sophisticated brand and beautiful yet functional website which means I’m now ready for the next level. Did I mention Sandra is a thoroughly lovely person too? I’m so glad she helped guide me on my journey.”
What you’ll gain from working with me
Confidence in how you show up. Joy in seeing your vision take shape. Encouragement to aim higher. A steady voice in your corner when you’re not sure. And a visual identity built on a clear strategy, with room to grow as you do.
Client results ･
Client results ･
Your wins are
my wins
Beautiful design matters. But what happens afterwards matters more. Here are a few of my clients' wins.
Maria Underwood
Maria is a contemporary portrait and figure artist based in Kent. I supported her with a full visual identity design and website. Here are Maria’s wins since working with me:
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Maria took part in Sky Arts Portrait Artist of the Year 2023, with her portrait being chosen by her sitter, Nihal Arthanayake.
Her art has been featured in newspapers and magazines and she even had the guts to tell her story live on air with Deal Radio (twice!).
And she had her first solo exhibition.
Sophia A. Bayly
Sophia is a personal stylist based in London. I helped her evolve her brand, launch her website and gave her some fresh ideas for her social content. Here are Sophia’s wins:
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Sophia launched her new ‘Style refresh’ package at the beginning of August and was booked out until November before the end of the month.
After refreshing her website and giving her social content a fresh look, Sophia achieved her highest earning month ever.
Sophia says August was a pivotal month in her business. In her own words “The world of entrepreneurship changes you at lightning speed when you have the right support.” I’m chuffed to have played a part in her success.
Let’s create a brand that helps the right people find you…
…so you can focus on doing what you do best.
Collaboration is everything
Here are some wonderful people I collaborate with and can recommend:
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![Dark background with centered white text reading 'Slade Design'.]()
Slade Design
Digital design studio based in Cambridgeshire
Visit website -
![Logo for Shannen Ly Thoe Photography with stylized brown and orange text and small stars on a light gray background.]()
Shannen Lythgoe
Brand photographer based in Kent
Visit website -
![Logo for The Lion Press featuring a stylized lion face in red within the letter 'O' and the name in black and red text.]()
The Lion Press
Printing company based in Bedfordshire
Follow the studio on Instagram
