BRANDING & DESIGN STUDIO
Design made for adventure
Story-led design and creative direction for ambitious people with the courage to inspire the world. From artists and makers to stylists and storytellers - we build purposeful brands for design-minded indie entrepreneurs.
COLLABORATIVE DESIGN
It all starts with a story…
…your story! And that should be the centre point of your brand. Through a collaborative process we untwist it and shape it into a tangible concept that represents you authentically and connects visually, emotionally, and meaningfully. So you can show up with confidence, reach your people and build your community - on your own terms.
Building a business isn’t easy. Your brand should support you, not hold you back.
You shouldn’t have to feel embarrassed to send people to your website or lose out on opportunities because your brand doesn’t look established enough.
But the countless hours spent in Canva and the DIY templates won’t fix that.
Building a strategic, intentional brand with impact will do that.
THE HUMAN BEHIND THE STUDIO
Hi, I’m Sandra…
…and I love hearing people’s stories - how they got to where they are, what lights them up and what they dream of building.
My approach to design is curious, collaborative and culturally nuanced. This stems from a background in international marketing and a strong love for travel and languages and connecting with people, wherever they are in the world.
I am multilingual and have called three countries home which allows me to bring a unique perspective to creativity.
The studio isn’t just me though - over the years I have been working with a close network of talented creatives. Together we help indie business owners make their journey to an authentic brand intentional, strategic, and fun.
Creative work
Swipe through for a collection of projects that reflect not just the results, but the design thinking and process I use to help my clients grow with confidence.
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![Visual identity and logo design for heritage jewellery brand showing refined logo with balance of Scandinavian and Middle Eastern influences.]()
Talia Heritage Jewellery
BRAND STRATEGY | BRANDING | VISUAL IDENTITY -
![Brand identity and website visuals for Sophia A. Bayly, stylist: elegant brand development, moodboard with soft palette and elegant typographic layout.]()
Sophia A. Bayly Stylist
CREATIVE DIRECTION | BRAND DEVELOPMENT | WEBSITE | SOCIAL MEDIA CONTENT -
![Logo and packaging mockup for Bajo Zero artisan ice cream brand featuring vibrant colours and playful typography.]()
Bajo Zero ice cream
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
![Artist branding for Maria Underwood artist and Sky Arts Portrait Artist of the Year 2023 contenstant: website design, logo, brand colours, showcasing figurative artwork.]()
Maria Underwood Artist
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION | PRINT DESIGN | WEBSITE -
![Creative direction and promotional poster design for ‘Bands in the Park’ community music event in St Neots Cambridgeshire.]()
Bands in the park
CREATIVE DIRECTION | DIGITAL DESIGN | PRINT DESIGN -
![Website mock-up visuals for St Neots Rowing Club showing dynamic typography.]()
St Neots Rowing Club
WEBSITE | BRAND DEVELOPMENT
About the project -
![Concept packaging and identity design for Flavours of London, a foodie souvenir brand celebrating diverse cuisines.]()
Flavours of London
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION
Client testimonials
If you’d like to know what it’s like to have me on your team, here are a few words from the people I’ve worked with over the years:
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“Sandra’s design approach is uncomplicated, she just ‘got it’ and brought my modern scrapbook vision to the page through inspiring suggestions, considered placement and beautiful design. It’s great fun to work with her and I couldn’t be happier with the result.”
Sophia A. Bayly
Personal StylistWEBSITE | BRAND DEVELOPMENT | SOCIAL CONTENT
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"Sandra helped me with the re-brand for my coaching business ‘Creative Arrow’ and her imagination and creativity were beyond expectations. From concept to completion, the flow and transition of the project were at a pace that truly was effortless. Great to know a designer that really understands my mindset and corporate image."
Richard Compton
Trainer & Life Coach, Creative ArrowBRANDING | VISUAL IDENTITY
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"What can I say other than the visual identity Sandra created is ‘just me’. It captures everything I stand for and how I approach my craft. I really value how culturally sensitive her approach is, how strategically she explored the process, and the time she took to understand my vision. Now my brand feels elegant, aligned with the quality of my jewellery, and gives me the confidence to grow.”
Talia Heritage
Jewellery Designer
BRAND STRATEGY | BRANDING | VISUAL IDENTITY -
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"Working with studio aventura on my visual identity for my artisan ice cream brand felt so easy. Sandra speaks fluent Spanish and has been to Mexico, which helped make the brand feel authentic. I love how fresh and fun it looks, it’s exactly what I imagined."
Lorena Ortega
Founder BAJO ZERO ice cream
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
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“Working with Sandra has been an absolute highlight for me. Her eye for visual and brand design was fantastic and the response I have got from the website and logo she created has been overwhelming. She is a safe pair of hands, has a great work ethic and is an all round nice woman to have on my team.”
Gerry Anyanwu
Founder, the uncommon collectiveBRANDING | VISUAL IDENTITY | WEBSITE
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“It's been brilliant to work with Sandra. She really understood me and helped create a sophisticated brand and beautiful yet functional website which means I’m now ready for the next level. Did I mention Sandra is a thoroughly lovely person too? I’m so glad she helped guide me on my journey.”
Maria Underwood
Contemporary Figure ArtistBRANDING | VISUAL IDENTITY | WEBSITE
What you’ll gain from working with me?
Confidence in how you show up. Joy in seeing your vision take shape. Encouragement to aim higher. And a strategically defined visual identity that grows with you, every step of the way.
Client results ･
Client results ･
Your wins are
my wins
A strong brand created with intent and a consistent look and feel builds trust. And trust is why people buy from you and not your competitors. It also boosts your confidence to show up and makes it easier to put yourself out there and connect with the right people. But, don’t just listen to me, my clients - and our wins - speak for themselves.
Maria Underwood
Maria is a contemporary portrait and figure artist based in Kent whom I supported with a complete visual identity design and website. Here are Maria’s wins since working with me:
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Maria successfully competed in Sky Arts Portrait Artist of the Year 2023, with her portrait being chosen by her sitter, Nihal Arthanayake.
Maria’s art has been featured in various newspapers and magazine articles and she wasn’t even afraid to tell her story live on air with Deal Radio. That takes guts!
In autumn 2024 Maria presented her art at her first solo exhibition at the Astor Theatre in Deal.
Sophia A. Bayly
Sophia is a personal stylist based in London. I worked with her on developing her brand further, launching her website and giving her some fresh ideas for her social content. Here are Sophia’s wins:
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Sophia launched her new ‘Style refresh’ package at the beginning of August and was booked out until November before the end of the month.
After refreshing her website and giving her social content a glow up, Sophia achieved her highest earning month ever.
Sophia says August was a pivotal month in her business seeing all the hard work she’s put in this year coming to fruition. In her own words “The world of entrepreneurship changes you at lightning speed when you have the right support.” I’m chuffed to have played a part in her success.
Let’s create a brand that attracts your dream clients…
…so you can focus on doing what you do best.
Collaboration is everything
Here are some wonderful people I collaborate with and can recommend:
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Shannen Lythgoe
Brand photographer based in Kent
Visit website -
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Slade Design
Digital design studio based in Cambridgeshire
Visit website -
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The Lion Press
Printing company based in Bedfordshire
Follow the studio on Instagram
