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Design made for adventure
Story-led design and creative direction for ambitious people who carve out their own paths. I help passionate founders turn their ideas into authentic, strategic brands that finally feel like them - so they can show up with confidence and attract clients who connect.
See the creative work.
I get where you are. You’ve built something beautiful - but your brand doesn’t show it yet.
You’ve poured your heart into your work. But when it comes to branding, you feel stuck. Too many ideas. Too many directions. Too little time. Your visuals don’t reflect the passion, expertise and heart behind what you do. You need more than a designer - you need a creative partner who listens, translates your thoughts, and brings them to life with clarity and warmth.
 
  
COLLABORATIVE DESIGN
It all starts with a story…
…your story, and that should be the centre point of your brand. Through a collaborative process we shape it into a tangible concept that represents you authentically and connects visually, emotionally, and meaningfully. So you can show up with confidence, reach your people and build your community - all on your own terms.
When your brand finally reflects your value, everything else gets easier.
Most of my clients come to me knowing what they want to say, they just can’t see how it all fits together. Our work is about uncovering what’s already there: your story, your vision, your voice.
I simply help you piece it together with strategy and design, so your brand mirrors who you are and where you’re going.
CLARITY → STRATEGY & IDENTITY → BRAND DESIGN
To say it in the words of my client Talia: “You created what was in my head”.
Creative work
Swipe through for a collection of projects that reflect the design thinking and process I use to help my clients grow with confidence.
Client voices
Sophia A. Bayly is a London-based personal stylist. We worked together to evolve her brand, website and social content. Here’s her experience in her own words:
THE HUMAN BEHIND THE STUDIO
Hi, I’m Sandra.
I’ve always been fascinated by people’s stories - the spark that makes someone start something of their own, and the courage it takes to carve a different path. It’s what inspired me to create a branding and design studio for people who build their work around life, not the other way around.
With a background in international marketing and a love of travel and languages, I bring a culturally nuanced lens to design. My process is collaborative and intuitive, I listen deeply, ask the right questions, and turn what’s in your head into a brand that feels like you.
Over the years, I’ve built a small network of trusted creatives who share this spirit. Together, we help indie brands grow with clarity, confidence, and a sense of adventure.
Client testimonials
If you’d like to know what it’s like to have me on your team, here are a few words from the people I’ve worked with:
What you’ll gain from working with me?
Confidence in how you show up. Joy in seeing your vision take shape. Encouragement to aim higher. And a strategically defined visual identity that grows with you, every step of the way.
Client results ・
Client results ・
Your wins are 
my wins
A strong brand builds trust. And trust is why people buy from you and not your competitors. It also boosts your confidence to put yourself out there and connect with the right people. My clients’ wins speak for themselves:
Maria Underwood
Maria is a contemporary portrait and figure artist based in Kent. I supported her with a full visual identity design and website. Here are Maria’s wins since working with me:
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      - Maria took part in Sky Arts Portrait Artist of the Year 2023, with her portrait being chosen by her sitter, Nihal Arthanayake. 
- Maria’s art has been featured in various newspapers and magazine articles and she even had the guts to tell her story live on air with Deal Radio. 
- Maria achieved a milestone goal with her first solo exhibition. 
 
Sophia A. Bayly
Sophia is a personal stylist based in London. I helped her evolve her brand, launch her website and gave her some fresh ideas for her social content. Here are Sophia’s wins:
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      - Sophia launched her new ‘Style refresh’ package at the beginning of August and was booked out until November before the end of the month. 
- After refreshing her website and giving her social content a glow up, Sophia achieved her highest earning month ever. 
- Sophia says August was a pivotal month in her business. In her own words “The world of entrepreneurship changes you at lightning speed when you have the right support.” I’m chuffed to have played a part in her success. 
 
Let’s create a brand that attracts your dream clients…
…so you can focus on doing what you do best.
Collaboration is everything
Here are some wonderful people I collaborate with and can recommend:
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
                       
                       
                       
                       
                       
                       
                       
            
              
            
            
          
               
            
              
                
              
            
            
          
               
                       
                       
                       
                       
                       
                       
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
                       
                       
                       
                 
                 
                 
                 
                 
                
 
                
