BRANDING & DESIGN STUDIO
Design made for adventure
Story-led design and creative direction for ambitious people who carve out their own paths. I help passionate founders turn their ideas into authentic, strategic brands that finally feel like them - so they can show up with confidence and attract clients who connect.
See the creative work.
I get where you are. You’ve built something beautiful - but your brand doesn’t show it yet.
You’ve poured your heart into your work. But when it comes to branding, you feel stuck. Too many ideas. Too many directions. Too little time. Your visuals don’t reflect the passion, expertise and heart behind what you do. You need more than a designer - you need a creative partner who listens, translates your thoughts, and brings them to life with clarity and warmth.
COLLABORATIVE DESIGN
It all starts with a story…
…your story, and that should be the centre point of your brand. Through a collaborative process we shape it into a tangible concept that represents you authentically and connects visually, emotionally, and meaningfully. So you can show up with confidence, reach your people and build your community - all on your own terms.
When your brand finally reflects your value, everything else gets easier.
Most of my clients come to me knowing what they want to say, they just can’t see how it all fits together. Our work is about uncovering what’s already there: your story, your vision, your voice.
I simply help you piece it together with strategy and design, so your brand mirrors who you are and where you’re going.
CLARITY → STRATEGY & IDENTITY → BRAND DESIGN
To say it in the words of my client Talia: “You created what was in my head”.
Creative work
Swipe through for a collection of projects that reflect the design thinking and process I use to help my clients grow with confidence.
-
![Visual identity and logo design for heritage jewellery brand showing refined logo with balance of Scandinavian and Middle Eastern influences.]()
Talia Heritage Jewellery
BRAND STRATEGY | BRANDING | VISUAL IDENTITY -
![Brand identity and website visuals for Sophia A. Bayly, stylist: elegant brand development, moodboard with soft palette and elegant typographic layout.]()
Sophia A. Bayly Stylist
CREATIVE DIRECTION | BRAND DEVELOPMENT | WEBSITE | SOCIAL MEDIA CONTENT -
![Logo and packaging mockup for Bajo Zero artisan ice cream brand featuring vibrant colours and playful typography.]()
Bajo Zero ice cream
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
![Artist branding for Maria Underwood artist and Sky Arts Portrait Artist of the Year 2023 contenstant: website design, logo, brand colours, showcasing figurative artwork.]()
Maria Underwood Artist
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION | PRINT DESIGN | WEBSITE -
![Creative direction and promotional poster design for ‘Bands in the Park’ community music event in St Neots Cambridgeshire.]()
Bands in the park
CREATIVE DIRECTION | DIGITAL DESIGN | PRINT DESIGN -
![Website mock-up visuals for St Neots Rowing Club showing dynamic typography.]()
St Neots Rowing Club
WEBSITE | BRAND DEVELOPMENT
About the project -
![Concept packaging and identity design for Flavours of London, a foodie souvenir brand celebrating diverse cuisines.]()
Flavours of London
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION
Client voices
Sophia A. Bayly is a London-based personal stylist. We worked together to evolve her brand, website and social content. Here’s her experience in her own words:
THE HUMAN BEHIND THE STUDIO
Hi, I’m Sandra.
I’ve always been fascinated by people’s stories - the spark that makes someone start something of their own, and the courage it takes to carve a different path. It’s what inspired me to create a branding and design studio for people who build their work around life, not the other way around.
With a background in international marketing and a love of travel and languages, I bring a culturally nuanced lens to design. My process is collaborative and intuitive, I listen deeply, ask the right questions, and turn what’s in your head into a brand that feels like you.
Over the years, I’ve built a small network of trusted creatives who share this spirit. Together, we help indie brands grow with clarity, confidence, and a sense of adventure.
Client testimonials
If you’d like to know what it’s like to have me on your team, here are a few words from the people I’ve worked with:
-
![A young woman with blonde hair, blue eyes, and light skin, smiling, wearing a burgundy leather jacket and gold earrings, seated indoors with abstract art on the wall behind her.]()
“Sandra’s design approach is uncomplicated, she just ‘got it’ and brought my modern scrapbook vision to the page through inspiring suggestions, considered placement and beautiful design. It’s great fun to work with her and I couldn’t be happier with the result.”
Sophia A. Bayly
Personal StylistWEBSITE | BRAND DEVELOPMENT | SOCIAL CONTENT
-
![Man taking a selfie near a body of water with a green, forested shore in the background. He is wearing a white cap and a blue t-shirt.]()
"Sandra helped me with the re-brand for my coaching business ‘Creative Arrow’ and her imagination and creativity were beyond expectations. From concept to completion, the flow and transition of the project were at a pace that truly was effortless. Great to know a designer that really understands my mindset and corporate image."
Richard Compton
Trainer & Life Coach, Creative ArrowBRANDING | VISUAL IDENTITY
-
![]()
"What can I say other than the visual identity Sandra created is ‘just me’. It captures everything I stand for and how I approach my craft. I really value how culturally sensitive her approach is, how strategically she explored the process, and the time she took to understand my vision. Now my brand feels elegant, aligned with the quality of my jewellery, and gives me the confidence to grow.”
Talia Heritage
Jewellery Designer
BRAND STRATEGY | BRANDING | VISUAL IDENTITY -
![A young woman with long, curly brown hair, wearing a white button-up shirt and small gold earrings, taking a selfie indoors. She is sitting on a bench with a stone wall in the background.]()
"Working with studio aventura on my visual identity for my artisan ice cream brand felt so easy. Sandra speaks fluent Spanish and has been to Mexico, which helped make the brand feel authentic. I love how fresh and fun it looks, it’s exactly what I imagined."
Lorena Ortega
Founder BAJO ZERO ice cream
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION -
![Portrait of a woman with braided hair, wearing a floral shirt and jewelry, standing against a pink background.]()
“Working with Sandra has been an absolute highlight for me. Her eye for visual and brand design was fantastic and the response I have got from the website and logo she created has been overwhelming. She is a safe pair of hands, has a great work ethic and is an all round nice woman to have on my team.”
Gerry Anyanwu
Founder, the uncommon collectiveBRANDING | VISUAL IDENTITY | WEBSITE
-
![A smiling woman with long, curly gray hair posing outdoors in front of lush green foliage and a blue wall.]()
“It's been brilliant to work with Sandra. She really understood me and helped create a sophisticated brand and beautiful yet functional website which means I’m now ready for the next level. Did I mention Sandra is a thoroughly lovely person too? I’m so glad she helped guide me on my journey.”
Maria Underwood
Contemporary Figure ArtistBRANDING | VISUAL IDENTITY | WEBSITE
What you’ll gain from working with me?
Confidence in how you show up. Joy in seeing your vision take shape. Encouragement to aim higher. And a strategically defined visual identity that grows with you, every step of the way.
Client results ･
Client results ･
Your wins are
my wins
A strong brand builds trust. And trust is why people buy from you and not your competitors. It also boosts your confidence to put yourself out there and connect with the right people. My clients’ wins speak for themselves:
Maria Underwood
Maria is a contemporary portrait and figure artist based in Kent. I supported her with a full visual identity design and website. Here are Maria’s wins since working with me:
-
Maria took part in Sky Arts Portrait Artist of the Year 2023, with her portrait being chosen by her sitter, Nihal Arthanayake.
Maria’s art has been featured in various newspapers and magazine articles and she even had the guts to tell her story live on air with Deal Radio.
Maria achieved a milestone goal with her first solo exhibition.
Sophia A. Bayly
Sophia is a personal stylist based in London. I helped her evolve her brand, launch her website and gave her some fresh ideas for her social content. Here are Sophia’s wins:
-
Sophia launched her new ‘Style refresh’ package at the beginning of August and was booked out until November before the end of the month.
After refreshing her website and giving her social content a glow up, Sophia achieved her highest earning month ever.
Sophia says August was a pivotal month in her business. In her own words “The world of entrepreneurship changes you at lightning speed when you have the right support.” I’m chuffed to have played a part in her success.
Let’s create a brand that attracts your dream clients…
…so you can focus on doing what you do best.
Collaboration is everything
Here are some wonderful people I collaborate with and can recommend:
-
![Dark background with centered white text reading 'Slade Design'.]()
Slade Design
Digital design studio based in Cambridgeshire
Visit website -
![Logo for Shannen Ly Thoe Photography with stylized brown and orange text and small stars on a light gray background.]()
Shannen Lythgoe
Brand photographer based in Kent
Visit website -
![Logo for The Lion Press featuring a stylized lion face in red within the letter 'O' and the name in black and red text.]()
The Lion Press
Printing company based in Bedfordshire
Follow the studio on Instagram
