the uncommon collective
Supporting different faces to thrive in different spaces
CLIENT
“the uncommon collective” is an equity, diversity and inclusion intervention business, supporting women from BAME backgrounds at two pivotal moments in their lives – during their teen formative years and during mid-life when they are faced with career defining decisions.
CONCEPT
The project aspires to make the world more inclusive, championing entrepreneurship through diverse stories and lived experiences. The brief was to create an identity that inspires the audience to courageously create their own space rather than fitting in a box.
COLOUR PALETTE
COURAGEOUS
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VULNERABLE
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FOCUSSED
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INSPIRED
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RESILIENT
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Championing entrepreneurship through diverse stories and lived experiences.
The uncommon collective has been created by a group of courageous people – fronted by AdWeek Europe’s Future of Females Award Winner Gerry Anyanwu – who aspire to make the world more diverse and inclusive starting at the roots, with young people’s access to resources and mentorships.
LOGO
SUPPORTING TYPOGRAPHY
BRAND GUIDELINES
