SOPHIA A. BAYLY
A chic website for a personal style consultant
CLIENT
Sophia A. Bayly is a personal style consultant with a mission to help busy career women show up stylishly for their multifaceted lives.
After a decade of cutting her teeth in the London fashion industry Sophia has recently launched her own business out of her passion for connecting with people and a desire to make a positive impact with her love of fashion.
Since then, she has helped countless creative career women bring their style in step with their busy lives.
CONCEPT
Through a series of workshops focusing on content flow and visual style we came up with a “modern scrapbook” design concept.
Strong brand elements, and considered placement of imagery and typography make for a chic and visually engaging site that feels editorial and easy to navigate.
Playing with the juxtaposition of cutting through the noise whilst at the same time being inspirational, the design authentically reflects Sophia’s approach to personal style.
MAIN COLOUR PALETTE
RUST
#a4c37
DEEP BURGUNDY
#341b21
DUCK EGG
#b7bfca
OFF WHITE
#e1e2dc
