CLIENT

Conceptual project for quirky souvenir shop ‘We built this city’
www.webuilt-thiscity.com

BRIEF

The brief was to design a souvenir that would represent London.

CONCEPT

London’s vibrance and diversity enables communities to come together and experience each other’s cultures through something we all love – good food.

The product combines flavour sachets from a variety of cuisines, recipe cards and a destination guide – housed in a traditional British tea caddy. The packaging concept makes creative use of the London tube system to represent the garden from which everything is growing.